Latino culture and streetwear are known together to be influenced based on various events in the United States from Latino movement in history and Chicano culture based on various lifestyles throughout Los Angeles. From political movements, immigration, affirmative action issues, religion and traditional celebration within Latino culture. And, Chicano influence being a barrier to modern streetwear based on experience growing in and from various Latino communities throughout Montebello and Los Angeles. As Latinos we have a strong influence and connection to our local brands, they all mean the most or take a strong place in resemblance to who we identify as ourselves. One growing start in the Latino Culture movement in streetwear comes from local designers just like Old English Brand, various local designers in Los Angeles and artists portraying real experiences in the communities into art and transcending the influence onto clothing. Many popular designs early developed within the 1990’s in Chicano streetwear from the graffiti style lettering and local urban drawings around the communities. One local designer in an interview I discovered from 1999 an article from the La times interviewed a Montebello streetwear designer working outside his home in Montebello named Anthony Cruz the founder of True Roots Streetwear, and what he had to say caught my attention. Cruz explains how most shirts in streetwear influenced by Latino culture can be seen with designs on “Brown pride”, The Mexican Revolution with Emiliano Zapata. The clothing Cruz states “A urban wear with a cultural twist to it.” Cruz explains how he and various designers use movements from Latino history and, its difficulty in much of the art found on various clothing. Among Cruz various Latino designers have aimed to promote Latino culture and urban influence since the 90’s into streetwear. Growing up I can identify with Cruz message having seen various shirts with messages among family members on my Latino side.Although since the 1990’s Latino growth among streetwear has begun a transcendence from Artists even in music doors have opened due to the contributions from many different artists.
Although in modern time we find the influence of Latino culture in communities has increased, it has not always been so in the past twenty years. Something back then was overlooked because it was not popular on the market for many unsure or stated reasons in the media. Many of the designers in the film are Latino too and are half black and half Mexican, yet were not to profound in shouting out the Latino side. Many know the names that left a mark within Hip Hop Culture such as April Walker of Walker Wear who is half black and half Mexican and Karl Kani the Costa Rican and Panamanian father introduced him to the art of tailoring.
The industry’s still admits it has a hard time yet is in modern day trying to identify with the Latino community. Some say in the industry it is harder because of the Latino community being seen so diverse. Even, though minority Latino and African American make contributions to the industry, at the end of the day the power that you have is in your buying power.
(Dj's left to right @dandy.mandie and @karinaassss)
This February 18th Night of the Blaxicans was a wild event Saturday hosted by the Blaxicans and Old English Brand. Following the crowd, we had (Aaron Sanford, Isidro, Dandy Mandie, Silky Slim and Jinx following a special appearance by Sick Jacken of Psycho Realm. Early arrival started with a line that wrapped around the building to the corner, of exciting smiles and cheers of anticipated guests waiting to party it up. Eliza and myself went around the event to gather pictures of the crowd and, some of the highly tatted up fans mentioning the excitement for the event they have been waiting for all week.
(Sick Jacken @sickjacken from Psycho Realm) shot by @dahliamonroe
(Fan supporting @urbankings with a wrist tattoo and wearing @oldenglishbrand) shot by @dahliamonroe
The event started at 9pm-2am with bar and limited edition gear for sale in honor of the Valentine’s day themed dance. Along the left side when entering the party to the left we had a line for the photo backdrop with pictures of cheerful and wild friends an of course couples taken by @dahliamonroe and @elizagreed.
"AYE get this shot real quick" shot by @dahliamonroe
(Guests with limited edition T-shirt of the event) shot by @dahliamonroe
(homegurlzzz aye aye) shot by @dahliamonroe
(Take a pic of me and the homie Charlie) shot by @dahliamonroe
Following right to the side of the @OldEnglishBrand backdrop we had a bar of Coronas to Tecate and a sold-out table of limited editions shirts designed by @kingkast1 for the occasion
Blaxicans left to right in the back @Aaronsanford, @elmemoblaxicano,@alybabyfacee_, @hoodprofet, Front row left to right @urbankings,@mr.chino. shot by @traplordjesus
Deep in the crowd we had party goers moving and bumping to the beats and tunes by the homie Aaron Sanders from the Blaxicans starting off the Party,We started off with people in the middle dancing to the party moving to people dancing against the walls to at one point not a wallflower in sight.
(Dj from The Blaxicans @aaronsanford) shot by @dahliamonroe
By 10 the projector was showing images on the wall on soul train and various clips from the 70’s,the feeling of good vibes spread all throughout the night a feeling a person couldn’t ever forget from circles of friends throwing it around in circles to people climbing the shoulders of each other; to see the DJ’s drop the track to their favorite sets.
(Picture credit to @elfotografojoaquin ) To the people who even found some love on the dance floor, and others kicking it back to the rhythm and friendships being made the Valentines dance was an event to be at.
(From The Blaxicans @elmemoblaxicano and @alybabyfacee_) shot by @dahliamonroe
(@housephoneshawty and her lady sharing a smooch so cute i had to capture) shot by @dahliamonroe
(This picture is worth a thousand words literally ) shot by @dahliamonroe
Fans from various cities came to see the anticipated event from south central to the Valley. Many friends and fans of both The Blaxicans and Old English Brand came a good way to see their friends bumping the tracks and turning up on the turn tables. The event was a big marker for both Old English Brand and The Blaxicans, the event was the biggest party both have thrown. Thank you to everyone that showed up and, brought positive energy that made this event as fun as it could be, the support means everything from you to us at Old English Brand and The Blaxicans. Stay tuned for next weeks exclusive interview on The Blaxicans by Old English Brand behind the collaboration of Saturdays Event, thanks for checking us out stay tuned for more next week !!
(Catch me in da crowd aye aye das me @dahliamonroe ) shot by @elizagreed
One of our goals this year is to do more foot work in the street. We focus so much in our online presence that we tend to forget about getting the product out the streets where we can meet our supporters face to face. So that's what we did last Thursday, we loaded the van with some of our best products and headed to Downtown Los Angeles. We didn't know what to expect. It did cross our mind that maybe nobody would show up. I mean this is the first time we took things back to the basic; like a local rapper standing the parking lot selling his mixtape. (Which by the way that shows a lot hustle to any artist that has the courage to do that.) As we get there we see our friend Sand One surrounded by a crowd of people screaming 'Take my money!' for her pillows. So we pulled up around her in a dark corner. We got off the van, and looked at each other, 'Ok, well here we go.' I wish I could had taken more visuals, but I had to jump in the van and pull out peoples items every two minutes. Overall it was a great experience. We had a lot of fun doing it. If you weren't able to make it, just follow our instagram (@oldenglishbrand) where we will keep you updated when and where we will be next. To those that went out and bought from us, thank you, we really appreciate you.
"Getting to know our supporters."
This lady was happy, since we ordered 80 tacos to give out to everyone. So it basically turned into a party.
We are trying to use our Instagram story more oftenly by showing you what our life behind the scene is while creating content for our social medias. Hanging out with Dahlia, shooting our rerelease with "I Wish A Bastard Would" now available, also our new dad hats are now available. Check it out: