This shoot wasn't actually suppose to happen, but it was Nathali's bday and we were hanging just vibing listen to music. I always have my camera out and we just started shooting a couple of shots. This is what a lazy Sunday vibes look like.
Model: Nathali (ig: nathificatiojnss_)
Photographer: Sam Teran (ig: vndta_sam)
I just let my imagination run wild sometimes. This is the recent shoot we did with the homie Don for the Paradise white tee. The video is basically a symbolism of the burning desire to grow and succeed in whatever it is that we are seeking to create. I usually don't say what the meanings of some the videos are, but I thought that sometimes we all have a common dream. If you haven't had this burning tree in your dreams, well now it is in your subconscious, sooner or later this will creep up in your dreams. Just know that it is the the fire burning inside you that fuels your ambition.
Visuals by: NinjaTron2000
Model: Don ig: 8don5
Some people ask me, "How come we use girls in our men shirts?" Well we are primarily a men brand, but according to our analytics half of our audience is women. From the information I have gathered; women that gravitate to street wear clothing really like the baggy lose fit look. Which is dope, I mean sometimes tight clothes can get annoying. With this idea in mind we tried to capture the essence with our friend Baby Porsha. The baggy men shirt and casual denim jeans look. Besides that, what we try to also do is bring some sort of female empowerment to the brand. Some brands tend to use them just for their sexuality, well we want to balance that idea of sexual beauty, but also hence the ideology that there is more to just the cliche of a girl in a shirt an underwear.
Photos by: @kingkast1
This saturday it will be the first time we open our warehouse to the public for our very first back to school warehouse sale. We will be giving out 10% to 75% off our merchandise in the store. We wanted to make this event pop like all the events we do so we will have music, and a skate ramp provided by our friends from Unmodern. So bring your boards.